Observation of customer behavior and participant observation

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User observation research method purpose example Town Watching Understand trends, movements, and visit points of specific groups This is when a fashion brand analyzes street fashion trends by observing the streets and stores in a specific area. We observe walking people's clothing choices, accessories, and shopping movements, and interview them directly to understand their shopping preferences and shopping methods. Video Ethnography Discover needs by observing product usage or purchasing behavior An electronics company uses fixed video cameras to observe the behavior of users of its products to understand how they use them. This helps us understand product usage patterns, user responses, and product needs, and identify areas for improvement.


POP observation Observe store environment and customer purchasing behavior Supermarkets research Cambodia Phone Number Data customers' purchasing behavior and store environment through salespeople. You can adjust store layout or product strategy by understanding customers' movement patterns within the store, reactions to specific products, and purchase points. Shadow Tracking Understand product usage behavior related to travel situations This is when a travel goods brand analyzes product usage by observing consumers in travel situations. Interview people who travel, learn how they use the product in their specific environments, and use that to inform new designs or added features. Home Visiting Understand product usage behavior related to home situations Home appliance companies visit consumers' homes to investigate product use environments.




Improve product design and functionality by understanding product usage scenarios, product placement in the home, and user needs. Research methods to understand user experience When using these various research techniques, prior knowledge of the market and a clear hypothesis are important, and selecting an appropriate methodology and receiving help from experts is effective. Since the purpose of market research is to use it as an indicator for decision making, the way information is collected and interpreted is very important. 3. How to overcome the limitations of market research successful idea Establishing a strategy for successful marketing are useful to overcome the limitations of market research, but there are limitations in predicting future behavior, information may be limited, participant bias, and time and cost constraints exist. Therefore, it is necessary to synthesize various methods and data to understand overall customer behavior.