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You must be flexible. The era of entertainment is fragmented and abandons differentiation. Drafting Audience fragmentation is one of the major trends defining the current media landscape, which has occurred in recent years due to the proliferation of social networks and digital platforms and the erosion of the hegemony of big media and channels. major changes. This creates an increasingly diverse ecosystem, forcing brands to conduct long-term research and understanding of their target audiences and continuously optimize marketing and communication strategies. The channels through which content is consumed vary by subject area.

It’s precisely understanding the way users consume the content they love that is critical to defining the actions and activations that can deliver the best results for your target set. There are subject areas, such as travel, which are often enjoyed with Iran Telegram Number Data other people; music, for example, is consumed in a more personal way. Likewise, people prefer when playing games. Or pass in the case of lifestyle. This was explained during the presentation of the Entertainment Times report,  with the Ministry of Public Information and looked at a representative sample of the general Spanish population between first and last year.

                                                        

An analysis that includes, among other things, an individual's perception of their free time, an assessment of the presence of entertainment brands and a light perspective on the channels most commonly used to consume different content. The research has been analyzed in a series of three articles, the one you are reading and two others: Entertainment Marketing and Branding, or How to Explore Responsiveness in Your Free Time The tyranny looms over Integrate and Generate Value Entertainment Brands Individually or Society field? Research shows that more than half of respondents spend more than half of their free time listening to music, while this number drops to less with movies and series.