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The AIDA method in detail A for Attention I for Interest D for Desire A for Action Focus on each step of the AIDA method. #1 Get Attention Your audience, on a daily basis, is over-solicited by advertising.  clog up mailboxes, sponsored inserts dot the web navigation path and companies compete for attractive sites that provide information to sell their offer. In this context, it is crucial to make a difference.

This is precisely the Attention issue of the AIDA method. No Phone Number Data matter what type of content you offer, you only have a few seconds to grab your prospect's attention. You must then clearly stand out. Some tips to capture your audience and make them want to continue their discovery: A catchy title : play with font, color and formatting variables – bold, italics, underlining – to attract attention. Also focus on words: choose an original title, which questions or amuses.




Arousing emotions is a good way to capture attention. An attractive illustration : the eye is more favorably attracted by an image, use it wisely. You can, for example, use bright colors, or use the graphic codes of your brand if your notoriety is important. Humor in the image is also effective in capturing attention. #2 Generate Interest Once the audience has stopped at your marketing content, it is essential that they stay there.