The more passion you put into your business

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This stage will allow you to identify what are the elements by which you differentiate yourself from them and the marketing strategy you will follow. At the same time, you will be able to discover what are the barriers to entering the market, the business model of competitors, as well as other relevant information, which you will be able to use to create advantages over competitors. Consider your passions and knowledge The easiest way to run a business is to do what you love. The more passion you put into your business, the more you will be able to grow and sell your products, as your level of expertise will increase buyers' confidence in your products. Create a SWOT analysis The SWOT analysis is one of the most important tools that should not be missing from the business plan.



The SWOT analysis will allow you to identify the strengths, weaknesses, opportunities and Phone Number Data threats of your business; defining the development strategy will be done with greater ease and accuracy after completing the SWOT analysis. Test the idea with friends Close people are the ones who can give you a first feedback about the products you want to sell. Try to gather as many answers as possible from those around you, such as the features that most attract them to the product, what they would change about it, what other services or products they expect to receive, if they would buy similar products from other party and, most importantly, whether they would be willing to pay full price for that product. SurveyMonkey is a platform that allows you to survey the audience you want to address; with the help of Google Forms you can create questionnaires that you can distribute online. 1.b.







Determine the target audience You define the target audience you want to address. Go through the following three steps for establishing your target audience, noting that the first and second steps are interchangeable and interconnected. Demographic aspects Conduct a market study to gather statistical data about the main segment you are focusing on. Information about age, gender, marital status, education level, income and geographic location is essential. In the situation where the business addresses other businesses, it is important not to focus on the profile of the business, but rather on the profile of the person who has the right to decide on the company; companies are run by people. Psychographic aspects Identifying your ideal customer's lifestyle, behavior, habits, hobbies and interests will help you set your marketing strategy and offer those products that meet their needs.