Engaging with your social media

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Expressing interest in a particular product This buying signal may happen online or in person. If a prospect keeps visiting the same product page, they may be interested in purchasing it. They can also show the same interest when interacting with your sales representative. Do they ask about the same product? If they ask about the same product and the different offers on a particular product, they’re likely interested in purchasing it. 2. Filling out a form Did a prospect fill out a form to download your gated content or sign up for your newsletter? Chances are they are your target audience, and they may purchase from you.

Nurture these prospects when you have special offers about a product or Brazil WhatsApp Number Data service they’re interested in. Here’s an example of a form that may entice a prospect interested in buying. Filling out forms like this is a buying signal, as the prospect is willing to give their contact details to a business to get a freebie. form example 3. Signing up for a free trial Another indication that a prospect will likely purchase from you is when they sign up for a free trial or sign up to try your product. Lead management tools like MarketingCloudFX can track this buying signal to generate lead scores for your prospects.



Provide tutorials and tips on using your product to increase your prospect’s interest in your product. For example, let’s say you’re an automotive dealership, and a prospect booked a test-drive schedule with you. You can send links to tutorial videos before the appointment. Educational videos that detail the vehicle’s newest features are also excellent materials to share with your prospect. They can try these features during the test drive or ask you further questions once they get close to the vehicle. 4. pages When a prospect follows your brand on social media and engages with your published content, they are likely interested in purchasing from you, too.