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150 Fresh Marketing Stats for 2024 Calendar Icon Published: Feb 15, 2024 Clock Icon 12 min. read Matthew & Tech Writer Chevron Down Icon Marketing is changing in 2024. Are you ready? To make sure you have the information you need to grow your business in the coming year, we’ve compiled 150 marketing stats that define every sector of digital marketing. Whether you’re looking for information about SEO, content marketing, or lead generation, you’ll find it here. We’ve divided this list up into the following categories: SEO statistics PPC statistics Social media statistics Web design statistics Content marketing statistics Email marketing statistics Video marketing statistics Lead generation statistics Miscellaneous marketing statistics Keep reading for the full list of digital marketing statistics, or feel free to skip to a specific section.

Then be sure to subscribe to Revenue Weekly, our email newsletter, to get Belgium Phone Number Data more helpful digital marketing information delivered straight to your inbox! Don’t miss our Marketing Manager Insider emails! Join 200,000 smart marketers and get the month’s hottest marketing news and insights delivered straight to your inbox! ENTER YOUR EMAIL BELOW: Enter your work email (Don’t worry, we’ll never share your information!) SEO statistics To kick off our list of digital marketing statistics, we’ll start with the most widely used (and arguably most successful) marketing strategy: Search engine optimization (SEO). SEO is where you optimize your web content to rank high in relevant search results where potential leads can find you. Here are 20 SEO stats to know in 2024: Organic search is the top traffic source for all websites.



Around half of all marketers say that SEO has a better return on investment (ROI) than any other marketing strategy. Less than 1% of users make it to the second page of Google search results. 68% of all online experiences start with a search engine. 68.7% of all clicks in Google go to the top three organic results. The first organic search result in Google has an average click-through rate (CTR) of 27.6%. 18% of people search for a new query without clicking on any of the results for their original search. Google’s top three ranking factors are high-quality content, page experience, and links. 30% of all mobile searches relate to a specific location.