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Will it pay off? And will the consumer reward thesemammoth efforts to champion realbeauty? Time will tell but it will certainlyprovide other brands, and digital marketing strategists with plenty ofinspiration on how to build a brand online. Like to learn more about digitalmarketing strategy in all its forms? Advance your knowledge and career with anin-demand MSc Masters in Digital Marketing. Gain advanced skills, learnspecialist strategies and hone your critical thinking with the ’s globalstandard in digital marketing education. RELATED Glossier: A Thoroughly ModernBeauty Brand Learn the Secrets of the Mom Blogger Warrior Women Leading DigitalDisruption Rags to Riches.


The Online Rise of Secondhand Clothing What Are theMost Effective Digital Marketing Find Your Mobile Number List Strategies? Influencer Marketing and AIRELATED FREE VIDEO LESSONS Digital Marketing Strategy Strategy FundamentalsSocial Customer Service Social Customer Service Strategy Digital CommunicationsBudget and Resourcing Social Customer Service Social Customer Service MetricsView Courses Share via: Lorraine Griffin LORRAINE GRIFFIN Lorraine Griffin is adigital consultant with over years of experience specializing in digital strategy,content marketing and branded content. Her journalistic background helps herwork on content marketing and content for, among others, Bank of Ireland, ThreeIreland, the Irish Tourism Board, and as a consultant with brands like BordBia, Smurfit.





IEDR, Buy and Sell, Boxever, and Social Talent. Lorraine can befound on LinkedIn. , CRO and UXRecommended For You Webinars: Webinar: Amplify Your Project Management SkillsWith PMI Toolkits: Digital Marketing Project Brief Template Webinars: Webinar:Why BB Marketing Is So Boring + How to Fix It Articles: What Are the Best AIand Marketing Automation Tools? Articles: How to Optimize Your Organization’sDigital Marketing Budget Articles: Implementing Digital Strategy: How To EnsureIt Doesn’t Fail Get the latest digital marketing data, insights and toolkitsfrom  Digital Marketing Institute Logo CoursesResources ArticlesBlog