For Google quality evaluators

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to the fact that the author of the content must have had a real and direct experience to talk about the topic, such as using a product or visiting a place. Using the example of a doctor, Expertise would be his knowledge and qualifications and Experience would be the years he has been practicing his work as a professional. Although the term Expertise of EAT has previously been considered.


Experience as well, it is more appropriate to translate it as Knowledge and consider Experience as Experience. EEAT in SEO, what new factors must be taken into account? The EAT has been used in SEO as a way to assess the quality and Indonesia Phone Number authenticity of content on a website. That is, to achieve good visibility in searches, it is important to meet the criteria of Experience, Authority and Trust.





Taking care of the EEAT is very important in search engine results, positioning in rankings and visibility; to better classify your page, it should also be updated frequently and the content should be original and useful. Therefore, quality, freshness and usefulness will make Google value content as relevant and give it more priority, giving it greater visibility and, as a consequence, obtaining a greater number of visits.