How to evaluate marketing automation software

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ne of the key questions to ask at this stage is what marketing actions do you want to prioritize? Or, to put it in the context of benchmarking marketing software, what do you want to automate first? If you want to immediately answer “everything!”, that means you haven’t prioritized your actions. If you can’t identify straight away a part of your strategy that you want to automate or scale-up, you might not be ready to purchase marketing automation software.

There’s no one right answer when it comes to choosing marketing deutschland phone number automation software. Your choice will be determined by your specific business context and marketing strategy. That’s why at Plezi, our software is available at two different pricing options: Stark and Iron. The first can be used to focus on generating leads. The second is geared to converting them into customers. The most important thing is to choose software that is a good fit for your business, and which doesn’t force you to bend over backwards to try and use it.




Once you’ve decided that you need to get marketing automation software, you can start the process of evaluating the different alternatives. Gather all the information you need, Evaluating different software options above all requires that you use criteria that are meaningful for you. This phase can be broken down into three essential steps.