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This takes into account the seasonality of demand for the goods and services offered, as well as current trends on the Internet. The following metrics are taken into account for each keyword: Current rates of other companies that advertise their services Number of ad impressions for a specific query The number of clicks on the ad when searching for the selected query The final cost per click is affected by: The position in the search results where the ad is placed Specified negative keywords that exclude the ad from search Geographic targeting Limit ad display time by day and during.

The day Seasonality of demand How to correctly evaluate investments in contextual advertising To improve the accuracy of budget estimates, data is taken from several similar campaigns and averaged. Therefore, the result is quite accurate, but not 100%. How not to drain photo editor the entire advertising budget in 1 day If you have a small budget for a Yandex advertising campaign, one of the most effective ways to save it is to run ads with a small click-through rate.



Due to the high competition, such a campaign will not be highly effective due to the low number of impressions. However, some traffic will still be received. To increase the return on investment, it is important to properly work with the landing page that users land on after the transition. The landing page should provide a high percentage of conversion so that even out of 5-10 visitors 1-2 become buyers or leave their contact details (depending on the purpose of the landing page). If the budget is very small, then instead of a traditional landing page, you can create a quiz site.