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Play around with ChatGPT to really get creative with your content ideas.  Audit and Clean your Email Lists You should already know about the demise of third-party cookies on Google in  and the introduction of Apple’s Mail Privacy Protection MPP. This has made the way you capture and use data even more important to ensure the protection of customer information. Email is a perfect example of that all-important first-party data source - consensual information - and you should do your best to protect that data. It’s important to look at your database and clean it up.


Make sure you have permission to use every email address you have on your lists. If someone has unsubscribed, make sure to take them off any active lists. If you have a bank of inactive email subscribers, reach out to them to try and re-engage and offer to Exit Mobile Number List remove them if it’s no longer relevant. After all, it’s better to have a smaller database of interested prospects than a lot of uninterested people.  Use Omnichannel Marketing Going into  and beyond, omnichannel marketing is a growing trend for companies of all sizes. But what is omnichannel marketing? Put simply, it's using every marketing channel to its full potential and creating a seamless experience as a customer moves from one channel to another. Email has an important role to play in





omnichannel. The advantage it has is that email is flexible, easy to tailor, easy to test, and can provide insight into customer preferences and behaviors. In combination with other channels such as social media, paid search, or search marketing, email can drive engagement and build customer loyalty.  Include Relevant Links Once someone has clicked on your email, you want to make it as easy as possible to direct them to where you want them to go. Don’t just send a prospect or customer into the ether of your website. Make sure you create relevant and customized landing pages that are a follow-on from the email content. Also,