9 Tested Tips for Explaining SEO to Your Boss

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Learn how to effectively explain SEO to your boss by understanding your audience, using images, defining the problem, presenting SEO as a solution, and highlighting competitors. Portrait of a smiling woman with long hair, transparent background. Sarah Berry SEO Consultant Author block right corner shape October 25, 2023 4 mins. read How to Explain SEO to Your Boss Understanding the audience.


Tell a story Define the problem Sketch the solution Highlight Competitors Provide forecasts Show measurability Share next steps Get feedback To get the budget for search engine optimization (SEO) , you first need to get your boss to approve the project. That's why we're sharing with you Australia Phone Number Data some of our favorite (and tested) tips for explaining SEO to your boss. Check them out now: 1. Understand the audience First, know who you're talking to about SEO.




Their learning style Their preferred communication channel Their professional journey Their professional and/or business goals This information will help you develop a personalized plan to explain search engine optimization. 2. Tell a story Presenting search engine optimization as a story can help your leadership team understand where SEO fits into your organization's short- and long-term plan.