You have to learn to compete with whoever

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You can compete with, and not transfer offline reality to an SEO project. “A common mistake in companies is wanting to fight in SEO with the same companies with which they compete offline” It could be the case that they were at similar points, but the most normal thing is that there are big differences in terms of organic positioning between one's own company and those of the competition, regardless of who wins the battle for billing and profits at an aggregate level. . “Let's start by winning long tail, to later be able to attack the short tail that largely feeds the SEO of our main competitors” Returning to the previous graph, we see that the trend is increasing, and that there has been a drop in the middle of the selected period.


Understanding the reasons for each trend is essential to Special Database understanding the evolution of the SEO strategy. “Neither a decrease is negative nor an increase is necessarily positive when we talk about web analytics” You have to go further and discover the reality that hides each change. In this specific case, the drop in SEO traffic is due to a seasonal component, so it does not have a direct relationship with the strategy. On the other hand, the rest of the period we see that it continues an increasing evolution.





We can even put more context to this evolution and cross it with data from the previous period or the previous year. Let's look at an example: seo traffic comparison The blue line is the one we had already seen, to which if we cross data prior to the initial date range, we see that the success of the SEO strategy is real, and that the evolution so far is desirable. - SEO strategy for blogs Let's see now with an example of a blog: seo strategy analysis We have a situation similar to the case of ecommerce, but the range of positioning possibilities that a blog offers is always much greater and deeper than any sales-oriented website.