They can move more easily between posts

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Internally link posts When the topics of several blog posts are related to each other, you can create internal links between them. From a reader’s point of view, it makes for a smoother user experience. and get more in-depth information about different topics. Thinking about what internal links you will add to a post at the brief stage saves valuable time.


By looking at which posts you could link your new content to, you can: structure Phone Number Data your post according to information already given elsewhere; quickly realize if you’ve already covered a particular topic sufficiently with an existing post (yes, it happens!); gradually create a content cluster by answering the questions of prospects. This is something that is also essential for good SEO. Google’s robots can get lost among the different pages of your website. Providing them with internal links helps them identify groups of posts.




This also gives them a better understanding of how your website is structured and plays a role in establishing your expertise in certain topics. So: If your posts appear to demonstrate subject-matter expertise and are easier for Google to crawl, they’re more likely to rank higher in search results. If a reader spends more time on your website getting more in-depth information, your bounce rate will decrease. Search engines interpret this as meaning that your site is useful and will also rank posts higher in search results.