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The advantages of Google Analytics 4, in short: As I said before, the appearance of different devices and many applications have made data analysis difficult, causing anomalies, such as duplicate data, false data, missing data, etc. The most important advantages of the new platform are: Automatic learning (machine learning) that uses artificial intelligence, which Google has integrated into the new GA4 platform. With the help of automatic learning, GA4 fills in the data gaps and provides complete information about user behavior, trends and anomalies; Based on automatic learning, GA4 helps to efficiently optimize Google Ads campaigns.

Explorer reports such as funnel, path, segment overlap and cohort are m Germany Email List uch more detailed and come with much greater flexibility , which helps to analyze data and trends in the GA4 platform; Predictive functionalities that can calculate the future probability of a user's purchase or activity based on their digital behavior and automatic learning Moreover, very good news is the continuous and unceasing evolution of the GA4 platform, and the giant Google promises us new features that will help us even more in data analysis.



Conclusions: Google Analytics 4 is the future of data analysis, and with the help of this platform you will be able to make decisions that will lead to the success of your campaigns and business. The time limit for the transition is fast approaching. Desiderius Erasmus said that prevention is better than treatment, therefore, if you own a business and have a website, from July 1, 2023, data will no longer be available in Universal Analytics. Therefore, if you want to continue tracking its performance, you will have to upgrade to Google Analytics 4 as soon as possible, so that you can already start collecting essential data through the new tool.