|
The key issue is what data we provide to BigQuery. Then, using SQL, we can freely manipulate the data in many ways. Extract the Nectar from data to our online activities. Implementation of server side tagging analytics Server analysis is like climbing a mountain - difficult, but worth it. The introduction of server-side tagging is the result of increasing restrictions related to maintaining privacy when using the Internet.
For users, little will change, they will browse and use the application as they currently do. However, for people who run online businesses and marketers, this change is very important. In short, what it looks like now that we have C Level Contact List implemented tagging without server-side tagging: Tag Manager configuration. What will it look like when we implement server-side tagging: Graphics with Tag Manager configuration.

You can read it thoroughly and in detail, along with extensive information about changing tagging, in Google Tag Manager Server Side - why do you need to implement it? A subjective list of changes performance marketing in 2023 2023 will be a year of changes, that is already certain. This was confirmed and announced by Google. An example is the July 2023 sunset of Universal Analytics.
|
|