The key is to understand the needs

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SEA converge on the same platform: the Google search results page. But how to distinguish them? Is simple. Organic results (the result of SEO) are those that do not carry the "Ad" label. On the contrary, the results deriving from SEA are clearly identified by this label. B2B Marketing Strategy: What Should Companies Choose? Depends! Both strategies offer benefits in the digital landscape. While SEO takes time but brings long-term results – and builds robust trust in the eyes of the public – SEA brings immediate results, ideal for promotional campaigns or product launches.


your B2B business and build a B2B SEO or SEA strategy (or both) that Phone Number List you achieve your business goals. For an effective b2b SEO strategy, always consider the budget available and its sustainability over time. How important is SEO for B2B companies In recent years, online presence is much more than just a sales and marketing strategy for B2B companies. Following the digital transformation , the role of SEO for B2B companies ranges from brand visibility to strong leverage for recruiting and talent attraction . According to a study conducted by BrightEdge , 64% of traffic to B2B sites comes from organic.




search. This means that over half of the visitors to a B2B site know about the brand thanks to search engines like Google. seo-for-b2b-companies-statistics-organic-traffic-b2b-websites-Facile-Web-Marketing-Nicola-Onida-seo-copywriter-and-digital-marketing-specialist But there's more. Imagine that your competitors emerge in the Google SERP before you. This not only gives them superior visibility, but also makes them benefit from a continuous flow of free traffic. And when I say free, I'm talking about visitors who come without spending a dime on paid advertising. How much is your B2B company losing without.