This is the purpose of popularized content.

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With this in mind, Victor explains to us how he thinks about his editorial strategy he offers accessible, popularized content, with the aim of attracting his target and then offering them more complex content, with higher added value. Buyer journey the length of the sales cycle  Inbound Marketing Concretely, it feeds the reflection of its audience to gradually bring it from the Awareness phase to the Consideration then Decisions phase of the diagram above. This is what is at stake in your Marketing strategy today. Victor also says something very right.


Two actually  The first is that  the challenge is to persuade your audience to come back Albania WhatsApp Number for the quality. But to persuade her to come back, you must already persuade her to come . »  The second is that persuading to come is one thing but persuading to come back and persuading to stay are another. If you only offer popular content, you will not be able to retain your audience and convert them into customers. How to use rhetoric and persuasion in your sales strategy? In this issue of the Sur Le Terrain Podcast, we approach the issue from different angles with Victor.





First, we talk about sales techniques. The stupid and mean techniques that persuade the buyer to take action. We highlight two persuasion techniques as old as time The principle of scarcity The promotions  The principle of scarcity will encourage the buyer to make their decision quickly for fear of missing an opportunity that will not arise again. Promotions play on the buyers need to reassure themselves that they are getting a good deal. Listen to the introduction to the podcast and my anecdote, you will immediately understand the power of these levers. Then comes an exchange which resonated strongly with me and which unlocked something in my vision of Marketing and sales.