" Reaching a large portion of the population

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Permanent investment. As soon as you stop paying, the results stop coming. That doesn't mean that Inbound marketing is cheaper: it also has its costs. However, an Inbound process generates long-term results. The money invested today in content production will continue to pay off for some years to come. On the other hand, the money invested in Ads today brings returns only during the purchased period. Therefore, the cost of customer acquisition is higher, which will only compensate if the average ticket is also high. Rejection of potential clients One of the biggest doubts of Outbound professionals is: "how to capture the person'




s attention and make them respond to their stimuli? became relatively easy with the expansion Ivory Coast WhatsApp Number List of the Internet, so people ended up bombarded with a ton of calls, emails, and all kinds of propaganda. To protect ourselves from this "attack", we use Internet advertising blocking plugins, as well as email filters and applications to reject calls. That is, your communication is rejected by many before being noticed. Of course, the more assertive the profiles of your smart leads are, the easier it will be to make segmented and personalized communication. But gathering that information also requires some





resources, such as time and money. Therefore, Outbound is not recommended in any case, as we will explain below. The choice between Inbound and Outbound To help you understand which is the ideal strategy for your case, we are going to use the analogy of the red ocean and the blue ocean. If you are in a highly competitive market on the Internet, with an intense dispute for the top of Google, you find yourself in a red ocean. Now, if your market is still very new and you ha