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That means you can spot a bottleneck in your pipeline and identify exactly where the improvement is needed to drive more revenue.”Email marketingTools abound to help marketers simplify email marketing.Andy Grider, digital marketing manager at contractor software firm Stack Construction Technologies, said it’s easy to use to create banner ads, social media graphics, and downloadable content—and you don’t need to be a Photoshop wizard to make sense of it.Marketing automationMarketing automation helps marketers streamline repetitive tasks to save time, but also create a better customer experience.
HubSpot and Adobe’s marketing automation platform Marketo are B2B Email List among the more popular options for marketers looking to not only automate, but also measure marketing engagement, tasks, and workflows.Marketo“Not only does it help to acquire new customers and turn existing customers into brand advocates, but also it monitors the engagement of potential customers to ensure they are brought through each stage of the buyer’s journey,” said Alexandra Zelenko.
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Marketing and technical writer at software development firm DDI Development.Another option to consider: SharpSpring, said Anna Tracy, head of marketing at healthcare marketing company Vortala.Project/task managementWith so many ongoing projects and tasks in any given organization, how are marketers supposed to keep track—and keep their teams on schedule? That’s where task management tools come in.Chyketa recommends Trello, the Kanban-style tool that enables teams to see the status of projects, share updates and communicate directly.“Collaborating with the development and design team would be utter chaos if not for Trello.
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