When is the conversion rate used

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An average conversion rate for a website is between 2% and 5%. Website conversion rates greater than 5% are considered "good" or above average. A low conversion rate can be a sign of a poor user experience. Knowing the conversion rate allows you to improve almost all online marketing actions. Are you ready to create better campaigns for social networks, but also for other channels? How can you increase the conversion rate of your website.

Have you noticed that the conversion rate is not satisfactory and you want to improve it? The pro Papua New Guinea Email List cess by which conversion objectives are identified, conversion rate calculation and optimization of elements that do not perform is called conversion rate optimization or CRO. CRO is carried out by analyzing non-performing actions, formulating hypotheses to define the reasons why conversions do not take place and establishing an improvement plan that is then applied. This is done through a process called A/B testing , in which two versions of a page, newsletter, ads, etc., are tested in parallel to see exactly which one performs better.




According to recent reports, 60% of businesses are already using and another 34% plan to use A/B testing as the number one method used by marketers to optimize conversion rates. This testing is essentially an experiment in which two or more variants of the non-performing element are improved and randomly displayed to the users, and by analyzing the conversion rate, the variant that best achieves the proposed conversion objective is determined. A/B testing is one of the most effective methods for obtaining clear data that can be used to continuously improve online marketing actions, such as e-mail marketing, SEO, Google Ads and Facebook Ads, etc.