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Prioritize conversions (CPA or “cost per action”) if you primarily aim to convert Internet users. You pay for voluntary views and for clicks on Display ads. Prioritize the views of your video ad (CPV or “cost per view”) if you are looking to assess the interest of Internet users in your content in video format. You pay when a user views and/or interacts with your ad. You also have the option of entrusting Google with the management of your budget.

The system then automatically adjusts the bid in order to optimize your results within the limit of the maximum amount indicated. This allows you to get the most out of your Ads campaign without having to constantly monitor the progress of your bids. Target the geographic BTB Directory area and language of your ads Google Ads offers you two options that should not be overlooked to give more precision to the targeting of your ads location and language. Location allows you to select the geographic area in which you want to distribute your Ads campaign.



It can be a country, a region, a department or a city. This is essential if your business focuses on a specific sector and you want to reach a limited market. You can also choose to exclude areas from the search, so that users located in those regions cannot access your ads. Language allows your ad to appear when searched in a specific language (but be careful, as the ad itself is not translated by Google).