Where to find an expert? How to recognize it? We have prepared some tips we hope they will be useful. Who really is an specialist? specialist Search Engine Optimization is a person who knows perfectly all the issues related to the proper optimization of a website for search engines. In Poland such a person must mainly focus on the Google search engine which is used by over of Internet users. The need to position websites regardless of the industry makes more and more people want to become an specialist. Every agency has at least one specialist in on-site and off-site activities on its team.
So what should you do to work in such an industry? Virtually anyone can become an specialist all you need is commitment and a willingness to learn new things - just like in any other industry. It is worth starting with materials and courses available on the Internet starting an internship photo retouching in an agency following trends and changes in Google algorithms. What does an specialist do? The task of an expert is optimizing websites for search engines A good specialist must have extensive knowledge to carry out work such as conducting a comprehensive audit internal linking obtaining external links keyword selection keyword research content optimization.
Although copywriters are increasingly doing this technical optimization competition analysis correct analysis of website traffic analysis of incoming and outgoing links improving parameters affecting the performance and speed of the website optimization for UX/UI standards. specialist - skills An specialist should have appropriate skills. What? Know tools such as Keyword Planner Google Search Console Ahrefs. Knowledge of HTML PHP CSS JavaScript and databases is also important. A good specialist should know the most important issues of internet marketing and constantly verify visibility of optimization recommendations.