Same or conflict with each other

HongKongPhone

It is actually the significance of evaluating the growth focus. Explain that the situation of each product is different, and there is no fixed method. You need to pay attention to all factors, not just focus on attracting new products, or focus on fission. Learn from growth ideas The last step in analyzing the overall growth situation is to learn from growth ideas. That is, find your direct competing products, indirect competing products, non-competing products, offline processes, etc. Collect relevant information through interviews, visits, and experiences, classify and organize it according to the AARRR model, and select growth ideas that you can learn from. Find the driving force for growth Develop North Star Indicators What are North Star indicators and why are they important? The North Star indicator is also called the One Metric




That Matters or the only important indicator now. The reason why the North Star indicator is important is that after confirming the North Star indicator, it is like a beacon, affecting the company, organization, and individuals, guiding Hong Kong Phone Number the company up and down to move in the same direction. Case: If JD.com and Tmall mentioned above use "DAU" as their North Star indicator in low-tier cities, then the entire company's resources will work hard to acquire customers. How to develop North Star indicators Step : Clarify business goals and user value - find the intersection between the two. North star goals connect business goals and user value, ultimately serving the long-term healthy growth of the business. Therefore, the North Star indicator is the intersection of business goals and user value. It can lay the foundation for





the product to achieve long-term business goals and represent the user's experience of the core value of the product. Case: Content products: such as Douyin, NetEase Cloud Music, Zhihu, etc., are designed to let users kill time. Common North Star indicators: time spent, content consumption, etc. Douyin - the duration of watching videos, NetEase Cloud Music - the duration of listening to songs, Zhihu - the number of questions answered. Tool products: such as Feishu, Evernote, etc., are designed to allow users to improve efficiency. Common North Star indicators: usage, payment, etc. Feishu -