How to reduce marketing costs when promoting local business

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Any business is interested in reducing costs and increasing profits. Often, a significant part of the budget is “secured” by advertising expenses, so the question becomes relevant – how to reduce marketing costs without losing customers? In this article, we talk about what can be done to reduce the advertising budget without losing a loyal audience.
How is the marketing budget formed?
Before talking about saving for promotion in a shopify website design  small company, you need to understand what the marketing budget is formed. So, the marketing budget is formed from:
Promotion on the Internet
One of the main expenditure items includes the maintenance of the site and social networks, advertising through special projects and landing pages (sling pages), work with bloggers and microinfluffers, etc. d.
Advertising offline
Brand promotion outside the Internet also helps to increase business profits. You can include advertising on television and radio, placement on billboards and large screens with a running line, etc. p.
The event marketing
Incruments the organization of various activities that help attract new customers. These can be client days, specialized competitions and promotions, exhibitions, showrooms, festivals and special screenings.
Marketing research




Constant analysis of audiences, advertising campaigns and market trends helps to answer the main question about how to attract new customers. In addition, it is the planning of marketing research that gives an idea of the costs of any kind of promotion, including working with focus groups and reviews.
Branding
Branding refers to the efforts of the marketing department aimed at identifying and creating a unique image of the brand and its values. In this item of expenditure, you need to take into account the cost of efforts to improve competitiveness, the price of creating a brand reputation and increasing customer loyalty.
The task of the financial department in the formation of the marketing budget is to maximize profits when minimizing spending on any promotion - both offline and online. It is worth considering the features of the business sphere, as well as specific factors influencing the promotion: the total cost of marketing on the Internet is significantly lower than in the real.