This offers a clear benefit to users who can now

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Look Out YouTube! TikTok Is Now Testing A Horizontal Full-screen Feature Vanessa Dias Vanessa Dias Content Specialist Dec 21, 22 | 4 min read ✓ Human crafted content tiktok horizontal fullscreen Need content for your business? Find top writers on WriterAccess! Try for free TikTok is now testing a new feature, letting some users change their view to show a horizontal full-screen view of their chosen videos. This offers a change from the usual vertical video scrolling usually seen on TikTok. Combined with another recent change to allow longer videos of up to ten minutes, this very much feels like an attempt on TikTok’s part to draw in users and creators from YouTube.


More formats to promote content With longer-length videos available, creators and marketers can now create useful longer form videos, such as how-to videos and tutorials, product tours, and more, without rushing or feeling that they’re running out of time. Add a Algeria WhatsApp Number new horizontal full-screen view to the mix, and marketers can include even more in their videos at a wider angle, without worrying that their audience won’t be able to see everything. Though it is still important to bear in mind that whatever you want your audience to really focus on should still be fully visible in the vertical view. You still need to capture attention in the vertical view before any viewers will click to switch to the full-screen, horizontal view.



And you don’t want to leave behind any users that prefer to stick with the original vertical view. It’s simple to switch from the original vertical view to the new full-screen, horizontal view with the click of a single button. see their videos in greater detail with a larger, wider view. However, given that TikTok built its audience on offering only vertical video scrolling, the question is: “what will TikTok’s current users make of the new feature?” Will TikTok find during its testing phase that users prefer to keep the original view that they expect from the platform? Opportunity for brands? Another interesting point to consider with the new full-screen view is that currently, creators and marketers have to create videos in two different formats if they want to upload them to both TikTok and YouTube.