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Furthermore, for certain cases, the aim is to obtain important results. We are talking about audience targeting towards potential customers geolocated in nations such as the USA and the United Kingdom, where as we have seen Bing's numbers are extremely relevant in absolute terms. It should also not be forgotten that, on a global level, this platform includes a significant number of . billion monthly searches and trends indicate this is growing rapidly. ECOMMERCE eCommerce and abandoned cart the key statistics of GUIDO MARABINI AUGUST ecommerce cart In the eCommerce sector , the phenomenon of cart abandonment remains one of the most relevant factors in optimizing online sales strategies. A topic that primarily involves the Marketing and Sales departments of companies. In fact, a virtual shop created according to the most advanced UI and UX models is not enough to avoid a phenomenon which, according to the statistics of recent years, appears to be constantly growing, a sign that online conversions are becoming increasingly complex.

It is therefore a good idea to examine the research carried out on this topic to photo editing servies delve into the phenomenon in detail and understand the circumstances that lead potential buyers to interrupt their online purchases. You might be interested in "eCommerce is evolving the trends you need to know" How much is the cart abandonment rate in eCommerce ecommerce cart According to an analysis developed by the Baymard Institute during , the average cart abandonment rate was . %. This means that around out of shoppers tend not to complete their purchase online. An important and particularly reliable data if you consider that the research was based on information acquired from different studies on eCommerce of various types and locations. The lost revenue of eCommerce due to the phenomenon of cart abandonment has been estimated at billion dollars.



Your eCommerce not performing as you would like? Discover business data, common errors and best practices. The sectors in which cart abandonment has the greatest impact A premise is needed the phenomenon of abandoned carts concerns both the B B and B C segments. Due to a series of characteristics relating to consumers, in addition to the fact that the numbers are still different to the advantage of the latter , it must be considered that in B C cart abandonment is much higher. Among the sectors in which there is the greatest incidence, in first place we find Automotive which in recorded the highest abandonment rate globally, equal to . %. In second place is Airline . % , followed by Fashion.