Alternatively, the FAQ can be placed directly on the product page under the description of a specific product, then the questions will relate specifically to it. What to write in the FAQ? Basic principles Safety In the FAQ section, you can assure customers that, for example, their personal data is protected, that your product does not pose a danger to children, pregnant women and other categories of the population, etc. “Can I use the product if I am breastfeeding?” Product characteristics and company guarantees An FAQ can be used to differentiate yourself from your competitors.
For example, many cosmetic brands use this section
Chinese Overseas Canada Number Data to claim that their cosmetics are cruelty-free or that they use organic, environmentally friendly ingredients. “Have the cosmetics been tested on animals?” Product use Tell us how to use your product, what difficulties customers might theoretically encounter and how to eliminate them. “How to use the product?” to the product itself, you can tell us how to make certain settings on your account, how to place an order, etc.
“How to place an order?” Examples of FAQ sections Before we move on to the analysis of examples, we would like to draw your attention to the fact that the FAQ section is actively used not only on websites, but also in email newsletters, where it performs the same tasks (reduces client uncertainty, increases his trust, satisfies the need for information, increases conversion). Below is an example of such a newsletter: Example of a FAQ section for an email newsletter from Brett & Kate Comprehensive Cranium Care Comprehensive Cranium Care produces a line of scalp care products for those who have no hair (ironic, right?).